Unlock Your Data's Power.
Stay Globally Compliant.
VZE Digital provides expert guidance and strategic support in analytics, data implementation, and consent management.
See Our ExpertiseOur Three Pillars of Compliant Measurement
Data Strategy & Insights
We transform raw digital behaviour into powerful, actionable insights. From defining key metrics to building Google Analytics 4 (GA4) reporting and Looker Studio dashboards, we ensure your data ecosystem is precise, reliable, and designed to support confident decision-making.
Consent-Led Tag Management
We implement controlled Google Tag Manager (GTM) frameworks that ensure data is collected accurately and intentionally. Every tag, pixel, and conversion event is deployed with precision and governed by consent logic.
Global Consent & Privacy
We establish the legal foundations that make measurement defensible. From GDPR and PECR in Europe to CCPA in the US, we ensure consent mechanisms, data flows, and documentation meet regulatory requirements and stand up to scrutiny.
Trusted Platforms & Deep Knowledge
Our expertise is built on years of hands-on experience with the industry's most critical tools and frameworks, ensuring best-in-class solutions for your business.
Regulatory Compliance Made Simple
Operating globally means navigating complex, often conflicting, privacy laws. VZE Digital provides the crucial link between your business goals and regulatory requirements.
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GDPR & PECR (Europe): Comprehensive support for data processing consent, documentation, and compliant implementation.
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CCPA/CPRA (US): Establishing valid mechanisms for opt-outs, 'Do Not Sell' notices, and data rights requests.
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Cross-Border Data Flows: Ensuring valid compliance between the US, UK, and European markets.
Your Compliance Partner
Stop guessing and start validating. We implement the technical solutions needed to satisfy external audits and internal governance standards, making privacy a competitive advantage.
About the Founder
Rhys Mitchell - Founder & Principal Consultant
As a principal consultant, Rhys focuses on building measurement frameworks that organisations can trust. Founder of VZE Digital, he helps businesses unlock meaningful insight from their data while meeting the realities of global privacy and consent regulation.
Previously, Rhys led digital delivery within agency environments, operating at director level on complex, multi-market programmes for global B2B organisations.
“My approach to analytics is grounded in accuracy and accountability. Accuracy ensures data is collected, structured and reported correctly. Accountability ensures that measurement stands up to consent requirements, regulation and internal scrutiny. Without both, data quickly becomes unreliable.”
Ready to Build Measurement You Can Trust?
Let's discuss your analytics, tag management, or consent requirements and how to make them reliable, compliant, and fit for scale.
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